Sunday TED – The Goal of Story: to Make me Care

March 25th, 2012   by   Andrew

Part of the series God: From Magic to Motivation

Filmmaker Andrew Stanton from Pixar shares some ideas on the roles and promises of story.

Some points:

Storytelling is joke-telling, knowing your punchline, promising the pay-off will be worth the set-up, and sharing something meaningful between storyteller and audience.

There isn’t anyone you couldn’t learn to love once you’ve heard their story.

The most important role of story is to “Make me care.” 

The storyteller needs to hide the fact that he or she is making the audience work for what they want.

When it comes to our own personality we need to learn to recognize it, and own it (be responsible for it).

Storytelling has guidelines, not rules.

We all live conditionally. We are all willing to live by the rules as long as some things are met. But if those things aren’t met, all bets are off.

The best stories invoke wonder. Can you invoke wonder?

The main point for me is at about 2:30 when Stanton says the role of story is to “Make me care.”

This is significant, I think, for the future of things like culture and religion, and how we manage our collective motivations. Stories play on things like what we value, how we value, and what lines we draw when it comes to feeling things like empathy.

Religious stories can no longer appeal to things like authority. The arguments just don’t make sense anymore, really. But at the same time, stories need not depend on truth or reality either. Stories can be entirely fictional, unreal, and wholly inspiring. What matters is what the story makes us care about.

Religious and cultural boundaries are drawn with fuzzy lines usually based on groups that share a story. Instead of holding to a particular story as complete and true, people are instead sharing and listening to other people’s stories (slowly, but it is a start). And we are finding things in other people’s stories and lives we feel compelled to care about.

What do you think?

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Here is an interview with Jonathan Adler about our narrative identities.

If our identities are just stories… what does that mean for our lives, our memories, our mental health? Our sense of well-being is based on the tone of our internal narratives rather than the stories themselves.
~ Jonathan Adler

4 Responses to “Sunday TED – The Goal of Story: to Make me Care”

  1. It is amazing what happens to our perception when we see another person as someone we are interested in, or someone we care about.  It makes it a lot more difficult for a simple label to be applied.

  2. Andrew says:

    Totally agree, WF.

    In some ways, I’m actually optimistic about the future because of this. It looks like we are using the world’s present-day connectivity to actually care about more and more people beyond our usual family and friends. We are sharing stories across the world like never before, and finding very few of the old labels work anymore.

    And I’m not always optimistic when it comes to people. As we widen our circles of care, we also consume more and more energy to do so. Still though, story is key. 

  3. Alan says:

    But in relative terms and absolute terms the ‘cost’ of the communication is drastically down.  The energy goes into life improvement.  Add to that the savings in not fighting as much . . . Things really are getting better faster than ever.

  4. Andrew says:

    Cost as in effort from individual to individual? That would make sense to me. It certainly takes less effort to share information, which is key. But I was thinking more in terms of consumption of energy. 

    I saw a fascinating stat just last week – each individual in westernized culture consumes about 6,400 litres of water per day (when converting total footprint and activity to water needed).

    Simpler, less technologically innovative or dependent cultures cannot boast such numbers.